diff --git a/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginsAdvertiser.kt b/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginsAdvertiser.kt
index 1f472f260ae18..d8b8eeeb78272 100644
--- a/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginsAdvertiser.kt
+++ b/platform/platform-impl/src/com/intellij/openapi/updateSettings/impl/pluginsAdvertisement/PluginsAdvertiser.kt
@@ -20,10 +20,8 @@ import org.jetbrains.annotations.ApiStatus
 private const val IGNORE_ULTIMATE_EDITION = "promo.ignore.suggested.ide"
 
 internal var isIgnoreIdeSuggestion: Boolean
-  get() = PropertiesComponent.getInstance().isTrueValue(IGNORE_ULTIMATE_EDITION)
-          || PlatformUtils.isJetBrainsClient()
-          || (!PlatformUtils.isCommunityEdition() && PluginManagerCore.isDisabled(PluginManagerCore.ULTIMATE_PLUGIN_ID))
-  set(value) = PropertiesComponent.getInstance().setValue(IGNORE_ULTIMATE_EDITION, value)
+  get() = true // disable this ad in Rebased
+  set(value) { /* no-op to prevent any upstream changes from setting it to false */ }
 
 @get:Deprecated("Use `getPluginSuggestionNotificationGroup()`")
 @get:ApiStatus.ScheduledForRemoval