diff --git a/dask_sphinx_theme/layout.html b/dask_sphinx_theme/layout.html
index 455e08b..232eb05 100644
--- a/dask_sphinx_theme/layout.html
+++ b/dask_sphinx_theme/layout.html
@@ -1,6 +1,15 @@
 {%- set favicon_url = favicon_url or ('_static/' + ('images/favicon.svg')) %} {%
 extends "sphinx_book_theme/layout.html" %} {%- block content %}
-
+<!-- Google Tag Manager (noscript) -->
+<noscript
+  ><iframe
+    src="https://www.googletagmanager.com/ns.html?id={{ theme_google_tag_manager_id }}"
+    height="0"
+    width="0"
+    style="display: none; visibility: hidden"
+  ></iframe
+></noscript>
+<!-- End Google Tag Manager (noscript) -->
 <nav class="dask-nav container-fluid">
   <ul>
     <li class="logo">
@@ -38,4 +47,28 @@
   </ul>
 </nav>
 
+{{ super() }} {%- endblock %} {% block footer %}
+<!-- Google Tag Manager -->
+<script>
+  (function (w, d, s, l, i) {
+    w[l] = w[l] || [];
+    w[l].push({
+      "gtm.start": new Date().getTime(),
+      event: "gtm.js",
+    });
+    var f = d.getElementsByTagName(s)[0],
+      j = d.createElement(s),
+      dl = l != "dataLayer" ? "&l=" + l : "";
+    j.async = true;
+    j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl;
+    f.parentNode.insertBefore(j, f);
+  })(
+    window,
+    document,
+    "script",
+    "dataLayer",
+    "{{ theme_google_tag_manager_id }}"
+  );
+</script>
+<!-- End Google Tag Manager -->
 {{ super() }} {%- endblock %}
diff --git a/dask_sphinx_theme/theme.conf b/dask_sphinx_theme/theme.conf
index bdc714b..2ebeebe 100644
--- a/dask_sphinx_theme/theme.conf
+++ b/dask_sphinx_theme/theme.conf
@@ -6,3 +6,4 @@ pygments_style = dask_sphinx_theme._pygments.style.DaskStyle
 [options]
 show_prev_next = False
 logo_link = _static/images/dask-horizontal-white.svg
+google_tag_manager_id = GTM-P4GQM59