diff --git a/infra/charts/feast/charts/feast-core/README.md b/infra/charts/feast/charts/feast-core/README.md
index f85b4223c84..b64afbc5982 100644
--- a/infra/charts/feast/charts/feast-core/README.md
+++ b/infra/charts/feast/charts/feast-core/README.md
@@ -23,7 +23,7 @@ Current chart version is `0.5.0-alpha.1`
 | gcpServiceAccount.existingSecret.name | string | `"feast-gcp-service-account"` | Name of the existing secret containing the service account |
 | image.pullPolicy | string | `"IfNotPresent"` | Image pull policy |
 | image.repository | string | `"gcr.io/kf-feast/feast-core"` | Docker image repository |
-| image.tag | string | `"dev"` | Image tag |
+| image.tag | string | `"latest"` | Image tag |
 | ingress.grpc.annotations | object | `{}` | Extra annotations for the ingress |
 | ingress.grpc.auth.enabled | bool | `false` | Flag to enable auth |
 | ingress.grpc.class | string | `"nginx"` | Which ingress controller to use |
diff --git a/infra/charts/feast/charts/feast-core/values.yaml b/infra/charts/feast/charts/feast-core/values.yaml
index d5ad50ea156..25fee869155 100644
--- a/infra/charts/feast/charts/feast-core/values.yaml
+++ b/infra/charts/feast/charts/feast-core/values.yaml
@@ -5,7 +5,7 @@ image:
   # image.repository -- Docker image repository
   repository: gcr.io/kf-feast/feast-core
   # image.tag -- Image tag
-  tag: dev
+  tag: latest
   # image.pullPolicy -- Image pull policy
   pullPolicy: IfNotPresent
 
diff --git a/infra/charts/feast/charts/feast-serving/README.md b/infra/charts/feast/charts/feast-serving/README.md
index eb638359e7d..cd3506ca338 100644
--- a/infra/charts/feast/charts/feast-serving/README.md
+++ b/infra/charts/feast/charts/feast-serving/README.md
@@ -23,7 +23,7 @@ Current chart version is `0.5.0-alpha.1`
 | gcpServiceAccount.existingSecret.name | string | `"feast-gcp-service-account"` | Name of the existing secret containing the service account |
 | image.pullPolicy | string | `"IfNotPresent"` | Image pull policy |
 | image.repository | string | `"gcr.io/kf-feast/feast-serving"` | Docker image repository |
-| image.tag | string | `"dev"` | Image tag |
+| image.tag | string | `"latest"` | Image tag |
 | ingress.grpc.annotations | object | `{}` | Extra annotations for the ingress |
 | ingress.grpc.auth.enabled | bool | `false` | Flag to enable auth |
 | ingress.grpc.class | string | `"nginx"` | Which ingress controller to use |
diff --git a/infra/charts/feast/charts/feast-serving/values.yaml b/infra/charts/feast/charts/feast-serving/values.yaml
index 18069c28634..0bc845a7143 100644
--- a/infra/charts/feast/charts/feast-serving/values.yaml
+++ b/infra/charts/feast/charts/feast-serving/values.yaml
@@ -5,7 +5,7 @@ image:
   # image.repository -- Docker image repository
   repository: gcr.io/kf-feast/feast-serving
   # image.tag -- Image tag
-  tag: dev
+  tag: latest
   # image.pullPolicy -- Image pull policy
   pullPolicy: IfNotPresent