DAP 7.0.0

What's new in DAP 7.0.0

Features

Custom Page Title and URL

Enable agencies to report a custom page title and URL by setting the query string parameter (custitle, and custurl) to true, and set the custom_dap_data variable to the new desired custom page title and URL.

Video Progress Events

The YouTube tracker was updated to include new progress events that trigger based on pre-set milestones rather than reporting progress with video pause events.

Customize YouTube milestones

This YouTube tracker update allows agencies to customize the milestones when progress events are triggered. This adds flexibility so agencies can customize the tracker based on their reporting needs. Agencies can choose a value of 10, 20, or 25, representing the percentage frequency at which the event is reported.

Security and privacy

PII Redaction

As of version 6.8, the DAP code included functionality to allow only whitelisted query-string parameters to be reported to Google Analytics and to trim anything else from the page URL. Starting in version 7.0, this functionality was expanded to include all data points collected by Google Analytics, not just the page URL. This means if any other data point is using a parameter that is not whitelisted, it will be removed.

Additionally, a new functionality was added to check the hit payload against a list of potential PII parameters including email, name, telephone number, date of birth, address, and social security number. Except for email addresses, which will be recognized without a key to identify it, all other PII data points are checked based on a key: value presence. If any of the aforementioned potential PII was presented without its key, it will not be redacted.