Impact tag for Google Tag Manager Server Side

On a page view event the Impact tag stores the {clickid} URL parameter inside the impact_cid cookie.

On a conversion event the Impact tag sends a postback with conversion data to Impact.

• Impact Account SID - Impact Cccount ID
• Auth Token - you can view and manage your API keys in the impact.com Platform
• Event Type ID - Unique identifier for the event type (or action tracker) that tracked this conversion.
• Program ID - Unique identifier for the campaign (or program) that the conversion is associated with.
• Order Id (Required) - Your unique identifier for the order associated with this conversion. For example, in a retail sale, this could be the Order ID you've assigned the customer for their purchase. Note that an OrderId value only needs to be unique to the event type (also known as the action tracker).
• Array of products in UA EE format or GA4 items - product data
• Send User IP address - user IP address

How to use

• How to set up Impact server to server conversion tracking

Open Source

The Impact Tag for GTM Server Side is developed and maintained by the Stape Team under the Apache 2.0 license.